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P. Mc.

Peter McEwen is a design director and editorial photographer who constructs design systems, interactive applications, and brand identity work.

Peter also teaches Product Design and Brand Design at the ATLAS Institute at the University of Colorado Boulder.

Despite all this, Peter still finds time for the very important practice of doing nothing.

Passion Proj 🔥 - TEDx Boulder︎

Peter spoke at TEDx Boulder 2019. 

Peter examined how our productivity-focused tech culture prioritizes output over awareness. A byproduct of this attitude is the conflation of meditation practices with ‘self-optimization’.

Instead of adding more to our self-improvement to-do list, we can instead regard meditation as a tool that reveals our immediate experience - discomfort and all - as a reliable source of well-being and problem-solving.

Select Clients

Volkswagen, Lululemon, Pivotal, New York Times, Penguin Books USA, United Nations, PBS, Suerte Tequila, Savoya, Roost Publications, Little Barn, Robert Sinskey Vineyards 

Design Practice

Peter has helped enterprise and startup organizations discover and articulate their design voice as a design manager, strategic partner, brand designer, and creative director.

Disciplined process augmented by playful inquiry yields an innovative and functional design. 

Running on Cunning ︎