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<channel>
	<title>Peter McEwen // Designer // Photographer // </title>
	<link>https://petermcewen.com</link>
	<description>Peter McEwen // Designer // Photographer // </description>
	<pubDate>Wed, 07 Jul 2021 23:54:21 +0000</pubDate>
	<generator>https://petermcewen.com</generator>
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		<title>Home</title>
				
		<link>https://petermcewen.com/Home</link>

		<pubDate>Thu, 10 Oct 2019 14:25:56 +0000</pubDate>

		<dc:creator>Peter McEwen // Designer // Photographer // </dc:creator>

		<guid isPermaLink="true">https://petermcewen.com/Home</guid>

		<description>
	P. Mc.
    


Peter McEwen is a meditation coach who&#38;nbsp;provides instruction and support for practitioners that are balancing the dizzying array of work and family commitments that modern life demands.


Peter tries to live a well-rounded life and also works as an editorial photographer and teaches Product Design at the ATLAS Institute at the University of Colorado Boulder. Despite all this, Peter still finds time for the very important practice of doing nothing. 






Recent ⚡️ -&#38;nbsp;Peter will be teaching alongside Bruce Tift and Jonny Miller for “Awakening Embodied Presence”. In this experiential course, you'll learn how to integrate Tummo breathwork with the nondual view of Dzogchen to catalyze deep healing, unwavering presence, and unconditional kindness. Particpants will learn to safely engage with intense sensations, emotions, and bliss states while remaining grounded in the experience of immediate, open, non-interpretive awareness.

Taught in a modern, pragmatic style without being tied to specific cultural traditions, this course will guide you through a progressive series of practices that work with the breath, the subtle body, and always-available open awareness.  Whether you're entirely new to these practices or a seasoned practitioner, this course will help you integrate these profound methods into daily life, supporting more presence, authenticity, and compassion in your relationships, work, and sense of purpose in the world. &#38;nbsp;


	Meditation Coaching
In a society that prioritizes output, meditation and mindfulness practices are often conflated with self-optimization. Instead, we can view meditation as a tool that reveals our immediate experience - discomfort and all - as a reliable source of well-being and problem-solving.

Select ClientsVolkswagen, Lululemon, New York Times, Penguin Books USA, United Nations, PBS, Suerte Tequila

 





Hodgepodge
The Field Meditation🧘🏽‍♀️
Photography 📸


Blog
Peter’s Bio
Social
︎ &#38;nbsp;︎&#38;nbsp;︎



Say Hullo! ︎

 CASE STUDIES︎



 DOWNLOAD PDF︎


	

&#60;img width="529" height="529" width_o="529" height_o="529" data-src="https://freight.cargo.site/t/original/i/55f434189ab0a704422071fcc7963469a4ee7bf1873cd2390498e06901b9044e/Rabbit_Big.png" data-mid="52414151" border="0" data-scale="86" data-no-zoom data-draggable src="https://freight.cargo.site/w/529/i/55f434189ab0a704422071fcc7963469a4ee7bf1873cd2390498e06901b9044e/Rabbit_Big.png" /&#62;


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	<item>
		<title>Work</title>
				
		<link>https://petermcewen.com/Work</link>

		<pubDate>Mon, 21 Jun 2021 21:39:37 +0000</pubDate>

		<dc:creator>Peter McEwen // Designer // Photographer // </dc:creator>

		<guid isPermaLink="true">https://petermcewen.com/Work</guid>

		<description>







Bear.app






Gloo




Volkswagen





Little Barn





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	<item>
		<title>Bear.app</title>
				
		<link>https://petermcewen.com/Bear-app</link>

		<pubDate>Thu, 24 Jun 2021 17:14:11 +0000</pubDate>

		<dc:creator>Peter McEwen // Designer // Photographer // </dc:creator>

		<guid isPermaLink="true">https://petermcewen.com/Bear-app</guid>

		<description>
	

Bear.app

︎︎︎︎︎︎︎︎︎︎


WorkshopsUX / UIPrototypesArt DirectionPairing

	I had the good fortune to work as Design Lead for the Apple Design Award-winning markup app, Bear.app. This beautiful and minimal multi-platform application is the creation of Shiny Frog software. 
I was responsible for product design flows, UX, UI design, prototyping, and visual design for both iOS and macOS. 
Shiny Frog is a progressively-minded team that is distributed across three continents and seamlessly creates world-class applications that feature open standards, privacy, and beautiful design quality.

︎ bear.app







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	<item>
		<title>Volkswagen</title>
				
		<link>https://petermcewen.com/Volkswagen</link>

		<pubDate>Thu, 10 Oct 2019 14:25:58 +0000</pubDate>

		<dc:creator>Peter McEwen // Designer // Photographer // </dc:creator>

		<guid isPermaLink="true">https://petermcewen.com/Volkswagen</guid>

		<description>
	

Volkswagen

︎︎︎︎︎︎︎︎︎︎


Scoping &#38;amp; Inception Workshops

UX Research
Wireframes&#38;nbsp;
Prototypes
UI Design
Art Direction
Production Pairing
	Volkswagen came to Pivotal Labs with broad requirements for a mobile application. The construction and design of this mobile app would be the testing ground for a Pivotal Labs partnership with the venerable auto manufacturer. I worked as a product designer on an agile team of Volkswagen and Pivotal Labs engineers and designers. The focus of the initial engagement was to output a functioning mobile application to facilitate sales at European VW showrooms. The application would facilitate a dealer’s ability to query a client’s purchase history, requirements, availability and consumer preferences. The confluence of VW and Pivotal Labs engineering experience cemented the path towards the VW Digital:Lab in Berlin.My daily regimen was to work closely with engineers, product managers, VW stakeholders to create a beautiful and functional iPad application for immediate use in the field. I was present on the project from scoping through production. I feel honored to have been part of such a talented group of professionals. Lending a hand with the formation of the VW Digital:Lab was educational and an honor.

︎ vw.com







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	<item>
		<title>Little Barn Industries</title>
				
		<link>https://petermcewen.com/Little-Barn-Industries</link>

		<pubDate>Thu, 10 Oct 2019 14:25:57 +0000</pubDate>

		<dc:creator>Peter McEwen // Designer // Photographer // </dc:creator>

		<guid isPermaLink="true">https://petermcewen.com/Little-Barn-Industries</guid>

		<description>
	Little Barn Ind.︎︎︎︎︎︎︎︎︎︎︎︎︎︎
Branding
PhotographyStrategyCreative Direction


	Little Barn is a product design studio and think tank in Boulder, CO. Alison and Nathan are ex-Apple engineers and farmers. 
Little Barn offers an incredible spectrum of strategic and product design knowledge. Their studio is housed in a custom-built barn designed by Síol Studios in SF. 
Their current product is Beatrice Forms.&#38;nbsp;A Beatrice dress form is an accurate physical representation of your body. 
Yes, they do own goats and chickens!&#38;nbsp;Hard to think of a purer expression of the crossroads of old world and new world.





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	<item>
		<title>Gloo</title>
				
		<link>https://petermcewen.com/Gloo</link>

		<pubDate>Wed, 07 Jul 2021 23:54:21 +0000</pubDate>

		<dc:creator>Peter McEwen // Designer // Photographer // </dc:creator>

		<guid isPermaLink="true">https://petermcewen.com/Gloo</guid>

		<description>
	

Gloo

︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎


Scoping and Inception WorkshopsWireframes PrototypesUI DesignArt DirectionApp Development Pairing
Design Leadership
Team Building

Design System
Art Direction
	





I led Gloo’s design team and worked to define a design process, a new brand, visual voice, and collaborated with the engineering team to implement an efficent workflow. 




&#38;nbsp;
︎ gloo.us




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A New Design System For GlooA great opportunity to help build a design team, refine process strategies, design products, and help code some things. I fancy working with the small, delightful details so I found this position to be&#38;nbsp; really interesting work!


	









The Challenge

I took a Product Design approach to sequence the various tasks that comprise the creation of a new design system. The job of the Gloo Design System (Holon) is not only to help a designer or developer to create a delightful user experience, but to help create a great Gloo experience.


A design system absorbs mundane problems. Designers and developers are freed to pursue new science and higher-order problems. This increases efficiency and iteration agility.


OUTCOME:

The intended output was a new product design process, a new brand, visual voice, and guidelines for designer and engineering collaboration.


The Approach


Clarify Gloo’s market position by leading brand workshops and incepting a new product design process.

Lead a team of UX, marketing, and UI designers to manifest the Gloo promise as an elastic and scalable identity. 

Initiate construction of a design system that enables Gloo to create delightful and consistent experiences for platform partners and consumers alike.

Daily interaction with product owners, stakeholders, and seamless integration with engineering staff. 










    
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ResearchDiscovery processes help to create consensus for the brand vision, features, and requirements for the Gloo design system. The ability to convincingly articulate my design rationale to users and engineers visually, orally, and in writing is integral.





 






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Data Analysis
I love to examine statistical analysis so I understand pain points and areas that can be improved. The goal is to create actionable stories from this quantitative and qualitative data.







 






&#60;img width="5520" height="3000" width_o="5520" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b158619fdff2e957128464c4ca59054345fc383dad95d055e71ef628d23a2411/Data-Analysis.jpg" data-mid="113593508" border="0"  src="https://freight.cargo.site/w/1000/i/b158619fdff2e957128464c4ca59054345fc383dad95d055e71ef628d23a2411/Data-Analysis.jpg" /&#62;







    
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PlanningI love to know who the user is, their intention, where they want to go. Gloo had years of back research to comb through that informed personas, journeys, and where the pain points in a session were popping up. 










 






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Explore A staff of 9 designers at Gloo! We had good ideas, sketches, and wires to use as supports to help make the app suite. We made a vanilla UX system, backed it up in Abstract, and it sat on Google Material.
&#38;nbsp;





 






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CommunicateA revolution in accessibility, language, and navigational paradigms is underway. This is a win-win for the average consumer. Gloo’s app suite offers our best effort to integrate a contemporary experiences for users.







 






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CreateBy create, I mean I strive to prove out my visual theories in real world context. Gestures, type, interface, and brand identity . The assets form a confluence of opportunity to serve users while meeting business goals.








 






&#60;img width="5520" height="3000" width_o="5520" height_o="3000" data-src="https://freight.cargo.site/t/original/i/81817edc6f3972e2d7019e531e2ae380a912e57919ac1a2546fe3ff0c2debd9b/Create-3.jpg" data-mid="113593712" border="0"  src="https://freight.cargo.site/w/1000/i/81817edc6f3972e2d7019e531e2ae380a912e57919ac1a2546fe3ff0c2debd9b/Create-3.jpg" /&#62;
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Finalize

A river of assets need to be systematized and distributed. This is where rigidity and fluidity mold the shape of the app. Nothing is ever final. Product Design thrives when process and evidence-based decisions reign supreme.


	

 






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Delight
Details make a product engaging to use and help to make a user feel at home with the brand. We used motion and micro-copy that we hoped would build meaning, create a sense of&#38;nbsp; spatial relationship, and support the intention of the system.






 






&#60;img width="5520" height="3000" width_o="5520" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c3de81ffa30e84377a1ecafe99734768896ab5a6993cc63d5bee4ef2c5be2c64/Delight.jpg" data-mid="113593745" border="0"  src="https://freight.cargo.site/w/1000/i/c3de81ffa30e84377a1ecafe99734768896ab5a6993cc63d5bee4ef2c5be2c64/Delight.jpg" /&#62;
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Analysis and QA
Work with stakeholders, marketing, and engineering to construct KPI goals.&#38;nbsp; Define success and failure and review the data. Then we would iterate to make design changes based on the statiscial returns. Engineering and design teams used AB testing and then created a roadmap of improvements. KPI is not only to improve the app, but to learn about the design and how we can improve it. I often reviewed UX lab data, survey, and sessions recordings with researchers to augment my learnings. Rinse and repeat!






 






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	<item>
		<title>Rates</title>
				
		<link>https://petermcewen.com/Rates</link>

		<pubDate>Thu, 10 Oct 2019 14:26:11 +0000</pubDate>

		<dc:creator>Peter McEwen // Designer // Photographer // </dc:creator>

		<guid isPermaLink="true">https://petermcewen.com/Rates</guid>

		<description>Peter’s Rates
My weekly rate for consulting is $7,000.&#38;nbsp;
For new clients I need a minimum commitment of 2 weeks.
All engagements are to be booked in advance. This helps me bring the totality of my creative ferocity to your project. If we have created a productive working relationship and can foresee that the project requires additional time, I will give you first dibs on my hrs before I commit to another project. Unless there is a specific timeline agreement, I require 2 weeks notice that the engagement is ending.
If your booking is 4 weeks or more, I require 50% of my fee up front as a deposit. Otherwise, the deposit is 2 weeks fee to hold your spot.
Any delays or cancellations made less than 4 weeks from our agreed-upon start date will be billed.

WHERE DO I SIGN?
I ask that you sign my consulting agreement. It’s simple, straight-forward, and also includes a confidentiality agreement.&#38;nbsp;
If you have questions or are ready to schedule some time, please say hello!



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