Suerte Tequila

Art Direction

A poster to celebrate the wonderful state of Colorado. The project is a collaboration with MTNBURO, Holland Seydel and myself.

The poster was built with a layout evocative of a rustic eye exam chart. After a few rounds of design the design evolved into a contemporary aesthetic.

This art provides a prolific set of use-cases. It is simple to break out individual illustrations to be formatted for posters, coffee cups and letterpress cards. Such a joy to work on this product.