Cunning Folk

Art Direction
Brand work for a collaborative group of technologists, designers and makers. Cunning Folk inhabits the crossroads of critical thinking, beauty and functionality. This project was close to my heart as I am the founder of the group ;-)

The approach is medium-agnostic. We start with a client’s vision and devise an effective path to producing the product. We focus on client business goals in an all-out campaign to deploy a viable, valuable and living product expression.

Cunning Folk romps outside design industry blather to birth an authentic expression of a client’s vision.